In 2008, an 8 week trial was conducted featuring advertising on a single screen in 6 covenience stores located in the Brisbane metropolitan area.

The graph to the right shows the average increase in units sold measured against a previous period where the advertising was not in the store.

As the graph indicates, while some stores performed better than others, all stores showed an increase in the number of units sold, with an average increase of 703 units during the course of the trial.

This trial was for 6 stores. Ads in Store advertising is currently running in over 50 locations across Queensland.